It shows Faith performing "30 Minute Love Affair" in a Soho strip club and enjoying a brief relationship with another man, following an argument with her boyfriend.

On 3 July 2012, Faith announced that "30 Minute Love Affair" would serve as the second single from her second studio album Fall to Grace.

[2] Co-written by Faith and Chris Braide and produced by Nellee Hooper, the track was released in the UK by RCA Records on 12 August 2012.

[5] She wanted to give the song the same type of "80's road movie" feel and "a sense of freedom and escape" that the film evokes.

Robert Copsey from Digital Spy included "30 Minute Love Affair" in the website's "10 tracks you need to hear" playlist.

[7] During his official review of the single, Copsey gave it four out of five stars and stated "You'd be forgiven for thinking that she [Faith] was alluding to something much seedier than she really is, particularly given the setting of Soho's red-light district for the accompanying music video.

"[12] During her review of Fall to Grace, Contactmusic.com's Hayley Avron proclaimed "'30 Minute Love Affair' is possibly the worst offender.

[19][20] In the video, Faith wears a bronze 50's inspired dress, which was co-designed by herself and her stylist, Karl Willett and made by Wendy Benstead.

[4] The concept of the video is that Faith has had an argument with her boyfriend, played by the singer's real-life friend James, and stormed off to an underground strip club in London's Soho.

[22] Digital Spy's Copsey stated "Soho's red light district is an apt setting for Paloma's latest clip, which is packed to the brim with vintage glamour.

[26] She later performed the track at New York City's Le Baron club as part of an event sponsored by Absolut Vodka.