All three focus on pets, especially cats, dogs, horses, ferrets, rabbits, guinea pigs, rats, hamsters, mice, canaries, parakeets, parrots, terrarium reptiles, goldfish, aquarium fish, and other exotic pets, but also wild animals like for example, bonobos and cheetahs.
The first episode of the program, initiative of the French journalist Jean-Pierre Hutin, who was worried about the fate of pets, was broadcast on 6 January 1976 on TF1.
The director of France 3 announced on 8 January 2016 on Europe 1 that after 40 years of existence, the program would definitely end in June 2016.
A petition was published online on the official site, the Fondation 30 Millions d'Amis, to fight against the decision of the channel.
In 2001, while the magazine reached 85,000 copies with 48,000 subscribers and 36,000 sales in newsstands, Empa France sells it back to the French media group Aniwa, founded by Bernardo Gallitelli, where the main stockholder is the animal food maker Royal Canin.
[3][4] In January 2005, Bernardo Gallitelli left Aniwa while in restructuration and buys back the magazine to create the media group Télé-Animaux,[5] and where the subsidiary company Buena Média Plus publishes through 30 Millions d'Amis, as well as other animal magazines like L'Essentiel, Petmarket, Lignées, Pharmanimal and Vet Focus.
It often takes form of a financial support in favor of different refuges but also bearing the cost of veterinary expenses.
To reinforce its action, it has the judicial possibility to file a complaint against any person or organism breaking the laws but also to be the civil part at lawsuits.
Massacres of Eastern dogs and elephants in Africa, martyrized bears in China, protection of monkeys in South America are some examples of its international implication.