The new categories "reflect the ever-evolving market trends of the business" and the Best Romance award is for a movie with a romantic story line geared specifically to women or couples.

All winners were presented newly redesigned trophies, depicting an intertwined couple, to celebrate the awards' 30th anniversary.

"[11] Adam & Eve founder Phil Harvey was chosen to receive the second annual Visionary Award "not only for his success in taking a novelty start-up company into nearly every realm of adult commerce, but also for his sense of civic responsibility in helping to prevent the scourge of sexually transmitted diseases and unwanted pregnancies from destroying lives in Third World countries.

Robin Leach of the Las Vegas Sun reported, "It was the annual sea of sexiness that couldn't take place anywhere else in the world.

"[18] He also noted the large size of the crowd as did the Huffington Post, which pointed out, "Thousands of fanboys and porn stars flooded the halls" and "all the A-listers were there.