32Red hired British actress Patsy Kensit and television presenters Ant & Dec to serve as the voice of the online casino.

[13] Rooney's decision to wear the number 32 jersey for Derby and the sponsorship by 32Red were criticised in the media for exposing betting to children.

[14][15] At the start of the 2018–19 English Championship season, 32Red were the Shirt Sponsors on 5 teams - Leeds United, Aston Villa, Derby County, Preston North End and Middlesbrough.

32Red also sponsored the twilight fixtures at Kempton Park Racecourse and in August 2016 announced their sponsorship of the Haydock Sprint Cup.

[21] In October 2010, 32Red's dispute with William Hill over the use of 32Vegas reached the High Court of Justice in London where a six-day trial took place over the matter.

32Red had failed to check whether the customer, who had a net income of £2,150 per month, could afford the bets despite several previous regulatory rulings in this area.

"[24] 32Red was fined £4.1 million by the Gambling Commission for failing Anti-Money Laundering (AML) and social responsibility regulations on 25 January 2023.