The 35th People's Choice Awards, honoring the best in popular culture for 2008, was held on January 7, 2009 at the Shrine Auditorium in Los Angeles, California.
Multi-platinum singer, American Idol winner, and 5-time Grammy Award winner Carrie Underwood received the award based on the public's choice from an online poll.
The nominees for the awards were selected with the help of E-Poll Market Research[1] using what it describes as the People's Choice Online Community to achieve a nationally representative sample of respondents aged 13 or older.
For each category, the respondents were provided with a set of candidates determined by national ratings averages, box-office grosses and music sales.
[2] Winners were chosen online by those who registered with the awards shows official website.