[1][2] The following year, when the KLF accepted an invitation to perform at the 1992 BRIT Awards ceremony, they caused controversy with a succession of anti-establishment gestures that included a duet performance of "3 a.m. Eternal" with the crust punk band Extreme Noise Terror, during which KLF co-founder Bill Drummond fired machine-gun blanks over the audience of music industry luminaries.

This version incorporated rap verses by Ricardo da Force and opening vocals from soul legend P. P. Arnold, both of whom appear in the music video.

The European version shows the KLF vehicle (the police cruiser used in their Timelords incarnation) driving around London with Ricardo da Force rapping in the backseat, intercut with footage of him and a full band performing the song onstage.

The Brits performance included a limping, kilted, cigar-chomping Drummond firing blanks from an automatic weapon over the heads of the crowd.

After viewing the rehearsals, NME writer Danny Kelly said: "Compared to what's preceded it, this is a turbo-powered metallic wolf breaking into a coop full of particularly sick doves... And the noise?

Kelly later described the Brits performance as the KLF's "self-destruction in an orgy of punk rock..., mock outrage ... and real bad taste".

Larry Flick from Billboard commented, "Alternative dance act makes its label debut with an invigorating rave that picks up where the previous "What Time Is Love" left off.

Sonic blast of techno/hip-hop, industrial riffs, and R&B diva vocals has the juice to kick hard on the dancefloor and ignite crossover radio action.

"[11] In a January 1991 feature on the KLF, NME writer Roger Morton described the "Pure Trance Original" as a "classic club track" and the "Live at the S.S.L."

In January 1992, a one-sided 7-inch single of the KLF's collaboration with Extreme Noise Terror was released via mail order only, a limited pressing of 1000 copies.