The company developed production systems, image processing software and other technologies that enabled the creation, post-production and distribution of live-action 3D entertainment.

[3] 3ality Technica provided technology in two categories: The company's 3Flex camera rig systems enable 3D image acquisition, and have been used in the production of feature films, scripted television shows, and live-action 3D sports broadcasts.

[5] In 2012, the company built next-generation stereoscopic 3D system Helix allowing two cameras to be aligned with sub-pixel accuracy.

They shot the live-action footage for the first 3D commercial aired during the Super Bowl, Sobe's "Lizard Lake."

In August 2011, they shot Britney Spears's Femme Fatale Tour in Toronto, which was released in DVD/Blu-ray 2D in November.