[3] The 400 Mile Sale was founded in 2004 by Debbie Spencer whose goal was to bring awareness of antique and curiosity shops along the route.
[3][8][9] The Glasgow Highland Games at Barren River Lake State Resort Park, well south of the US 68 corridor along U.S. Route 31E, is often held during the same weekend as the 400 mile yard sale.
[10] In southern Kentucky, the event is regularly publicized on the local level on ABC/Fox dual network affiliate WBKO in Bowling Green as that station's studio facilities are located on the yard sale route.
During the event in June 2015, the 400-mile sale gained national exposure when it was featured on two cable television programs in the same week.
In the early part of the event, Great American Country’s Endless Yard Sale, a competition show where two-person teams compete against each other in search of the best antique and vintage items.