Fruit Chan was selected as the Filmmaker in Focus for this edition and masterclasses led by Víctor Erice and Martin McDonagh were featured.

Karena Lam was chosen as the new ambassador of the HKIFF starting this edition, succeeding Aaron Kwok, who served for the past five years.

[1][2] Karena Lam was named the new ambassador of the Hong Kong International Film Festival in January 2024 starting from this edition, succeeding Aaron Kwok, who served for the past five years.

[3] She is the second woman to hold this position and the first female ambassador in over a decade (since Miriam Yeung in 2011), and she expressed a commitment to advocating for women's rights in the film industry, as well as promoting Hong Kong's cultural scene, which has faced challenges since the COVID-19 pandemic and the rise of streaming services.

[8] British-Irish filmmaker Martin McDonagh and Spanish director Víctor Erice were also announced as features in the Masterclass section later that month,[9][10] and both would be presenting at the festival in person.

[21] The Malaysian-Singaporean-Taiwanese historical drama Snow in Midsummer by Chong Keat Aun won the Firebird Award for the Young Cinema Competition (Chinese-language), while the Danish-Swedish psychological thriller Sons by Gustav Möller won the Firebird Award for the Young Cinema Competition (World).

[22][23] Fruit Chan was announced to be the Filmmaker in Focus for the film festival on 2 February 2024, featuring ten of his previous works.