1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.
The ceremony took place on March 27, 2012 at the Times Center and was hosted by Samantha Bee and Jason Jones.
The show began with welcomes from Anderson Cooper and Piers Morgan, with the Gregory Brothers performing live.
Mayor Mike Bloomberg accepted an award presented by Foursquare co-founder and CEO Dennis Crowley.
[1][2] [1] in a Social Media Campaign Consumer Product or Service [1] & Justin Freeman for answering, “What’s the best way to escape the police in a high-speed car chase?” & Louise Macabitas for the photo “Police Pepper-Spraying UC Davis Students.”