The term "light-rail transit" (LRT), which had been adopted to project an image of modernity, was dropped when it led to residents and newspaper reporters imagining elevated guideways like those of the Scarborough RT running through their streets.
It was found that the project was much easier to sell to the public and politicians when it was described as an improvement to the speed and reliability of traditional streetcar service.
In 2005, The Globe and Mail newspaper published an article that criticized the switch to a dedicated right-of-way streetcar as being less beneficial than promised.
Based on TTC documents, the author argued that service is about one minute slower (from Queens Quay to Bloor) during afternoon rush hour than in 1990.
The author also cited TTC documents which show that the cost-to-revenue ratio of the route has fallen with the switch from buses to streetcars.
[6] Mitch Stambler, the TTC's manager of service planning, responded by pointing out that streetcars offer a smoother and quieter ride, zero emissions, and economic development.
The next vehicle arrival notification system includes a display screen that shows the location of the streetcars in "real" time with a delay of one minute.
[9] This was to allow major track work to be completed in preparation for the TTC's new low-floor Bombardier Transportation custom-made Flexity Outlook streetcars which were scheduled to enter service on the Spadina line in 2014.