5 Columbus Circle (also known as 1790 Broadway and formerly known as the United States Rubber Company Building) is an office building on the southeast corner of Broadway and 58th Street, just south of Columbus Circle, in the Midtown Manhattan neighborhood of New York City, New York, United States.

The windows are grouped into recessed bays, separated horizontally by metal spandrels and vertically by narrow piers.

The base contains part of a flagship store for Nordstrom, which extends into Central Park Tower and another building.

U.S. Rubber moved to a new headquarters in 1940, and the building was sold several times before being acquired by the West Side Federal Savings and Loan Association.

[10] 5 Columbus Circle in particular was the first tall building on Broadway north of Times Square, being surrounded by tenements when it was completed.

[16] For their design of 5 Columbus Circle, Carrère and Hastings took inspiration from their past work, which was largely in the French Renaissance style, including the former Blair Building in Manhattan's Financial District.

[14] There is also a "light court" on the eastern side of the building, facing Central Park Tower; it allowed sunlight to reach the interior offices at the time of 5 Columbus Circle's construction.

[11][19] This is a contrast to many commercial structures of the time, which mostly contained facades of brick, limestone, or terracotta,[19] 5 Columbus Circle's main elevations, or sides, face 58th Street to the north and Broadway to the west.

The two primary elevations are connected by a curved corner; the marble cladding served to emphasize the thinness of the curtain wall.

[11][20][21] The curved corner, similar to one on the Flatiron Building, is clad with smooth stone to soften the acute angle facing 58th Street and Broadway.

These are replicas of the original windows that looked into the salesroom of the building's namesake, the United States Rubber Company (U.S.

[17][18] Like other buildings of its era, 5 Columbus Circle has a steel superstructure and inverted floor arches made of architectural terracotta.

[28] As of 2018[update], the lower stories contain part of Nordstrom's 360,000-square-foot (33,000 m2) flagship store, which extends into Central Park Tower and 1776 Broadway.

[13][14][34] On these floors, each office is separated by hollow-tile or metal partitions, although fireproof wood is used in "special rooms" on two of the upper stories.

Most of the interior trim is made of hollow metal, while the floor surfaces used masonry, marble, or rubber tiling.

[40] U.S. Rubber moved its offices to Rockefeller Center three months later in March 1940,[41][42] and the 8th through 14th floors at 5 Columbus Circle were rented to the National Health Council that October.

[16] The building was acquired in 1951 by the West Side Federal Savings and Loan Association bank,[45] which hired Herbert Tannenbaum to remodel the ground level, second floor, and basement for its use.

[46] In 1959, the bank hired Tannenbaum again to redesign the lowest two stories of the facade in 1959, replacing the original cladding with a glass and gray-marble insert.

[20][47] In an interview with journalist Christopher Gray four decades later, Tannenbaum expressed regret for the renovation, saying, "It broke my heart to tear those beautiful Ionic columns out.

Phufas and O'Donnell hired Beyer Blinder Belle to renovate the space, and First Nationwide would continue to occupy eight floors.

The lowest two stories were re-clad with marble, and the elevators, boilers and cooling towers, and windows were replaced at a cost of $10 million.

[56] In 1989, Christopher Gray wrote for The New York Times that "Up close [5 Columbus Circle] is all debonair urbanism [...] but from afar the marble ornament is harder to see and it becomes a sleek skyscraper.

"[19] David W. Dunlap wrote for the same paper in 2000 that 5 Columbus Circle was the "cynosure of Automobile Row", with its rounded corner resembling "an alabaster version of the Flatiron Building".