[4] Records released on the SaraBellum imprint were targeted at the general market, and distributed by the Warner Music Group.
Artists involved in these tours sometimes played without payment, and included off-label bands such as Sixpence None the Richer, the Lost Dogs, and Poor Old Lu.
[7] These operations were at the direction of Frank Tate who, previous to the label's founding and as manager for The Prayer Chain and The 77s,[7] raised money to send 72 HIV infected children to Disneyland.
[7] Tours often took donations such as socks, blankets, and jackets and gave the collections to local homeless shelters.
[11] The approach of the label was to ensure the bands were spiritually healthy so that they could effectively transmit the Gospel message.
"[11] Five Iron Frenzy participated in the 1998 Ska Against Racism tour, which raised awareness of and money for anti-racism causes.