It was released on March 12, 2008, through Avex Trax and consists of the songs "New Look," "Rock Steady" and "What a Feeling," each sampling from a specific decade in music, hence the title.
World-renowned creators Patricia Field and Orlando Pita were brought on as creatives for the hair and makeup, and three cut-down size promotional videos for each age group were aired in the TV commercial.
Amuro was thrilled at the chance to reinterpret classic hits, commenting that though her ideas in general weren't always fruitful, the end product of "60s 70s 80s" was as "new and unprecedented" as she had expected.
Amuro found the production process difficult as she and her team struggled to find the middle ground in how much of the original composition to sample, seeking the best method to reinterpret these "masterpieces.
"[7] As part of the "Fashion Music, Vidal Sassoon" campaign, a giant poster with a life-size Namie Amuro design was displayed in the Shinjuku underground passage Metro Promenade from January 28 to February 3, 2008.
"[9] For the campaign and music videos, Patricia Field and Orlando Pita were brought on to create period-inspired looks for Amuro; they were presented as "collaboration films" and a title card preceded each with all three "billed" in their respective roles.
The music videos were re-cut and spliced with conventional beauty ad footage of Amuro for use in commercials that began airing in late January.
[10] The music video for "New Look" was directed by Yuichi Kodama, and is a dream sequence where Amuro receives a makeover in mod and space-age inspired fashions, as well as posing with store mannequins that come to life.
[2] A writer for CD Journal gave "60s 70s 80s" a favorable review, hailing it as a "feat of artistry" while complimenting Amuro's presence on the tracks.
[12] In its track-by-track commentary of the single's parent album, Best Fiction (2008), the website praised "New Look" in being able to modernize its 1960s references, and found Muro's work on "Rock Steady" to be "innovative" in "retaining Aretha's power while emphasizing Amuro's cool beauty side.
[19] "60s 70s 80s" is ranked as Amuro's seventeenth highest-selling single according to Oricon Style,[20] spending a total of 21 weeks on the charts,[21] and has since shipped approximately 293,097 copies.
Her record label held an annual shareholder meeting at the Saitama Super Arena on June 22, 2008, where she performed "New Look," "What a Feeling" and "Chase the Chance" to an audience of nearly 9,000.
[34] Additionally, "What a Feeling" was a part of her set list at A-Nation, a summer concert series exclusive to her labelmates, in July and August 2008.
The remake marks the group's first release since their debut EP Masterpiece in 2023 and celebrates classic '60s fashion inspired by British model Twiggy.
With lyrics that echo themes of self-expression and style, the song combines pop and retro elements, blending nostalgic aesthetics with contemporary visuals in its music video.