[2] In June 2024, the festival announced the update of its branding image since 1984, the iconic lips by Leonese painter Manuel Sierra, with a revamped version developed by PobrelaVaca Studio's Félix Rodríguez and Ana María Hernández,[3][4] which was included in the festival's poster for the 69th edition.

On 21 August 2024, Carlos Marques-Marcet's They Will Be Dust was announced as the festival's opening picture.

[2] Later in August, the festival announced an early tranche of Spanish-produced and co-produced films to be part of different festivals sections.

[5][6] On 15 October 2024, director Sofia Exarchou, actress Aida Folch, film critic Devika Girish, director Luis López Carrasco, and producer Ingmar Frost were announced as the members of the main competition jury.

[7] The following films were selected to compete for the Golden Spike:[8][9][10][11] The festival's special screenings include:[12][13] The following films were selected for the 'Meeting Point' section: The following films were selected for the Alquimias section: The following films were selected for the 'Memory & Utopia' section: The Castilla y León feature films and Castilla y León short films programmes include the following films:[14] A list of awards is listed as follows:[15][16]