[2] Audrey Diwan's Emmanuelle was later revealed to be the festival's opening film, as well as part of the official selection's competitive lineup.

[6] On 9 May 2024, the festival's organization unveiled the official poster for the 72nd edition; it features Donostia Award winner Cate Blanchett and it was designed by José Luis Lanzagorta based on a black and white photograph by Gustavo Papaleo.

[7][8] On 12 July 2024, the Academy of Cinematographic Arts and Sciences of Spain disclosed the 17 Spanish-produced titles which are to be part of the festival slate.

[9] On 14 August 2024, filmmaker Pedro Almodóvar was announced as the recipient of another Donostia Award.

[10] In September 2024, We Live In Time was announced as the festival's closing film, in a non-competitive slot.