It was described in Business Insider in 2011 as "a legendary address" that was "at one time considered (and still thought to be by some) the most luxurious and powerful residential building in New York City".

[9] Hedge fund manager David Ganek paid $19 million for the childhood duplex home of Jacqueline Kennedy Onassis in 2005.

Hedge fund billionaire Charles Stevenson paid $9 million for an apartment in the building and was the head of the 740 Park Avenue cooperative in December 2011.

[1] In 2012, the Alex Gibney documentary Park Avenue: Money, Power and the American Dream, based on the Michael Gross book, aired on the "Independent Lens" series of the PBS TV network.

[11] Applicants who have sought to purchase units in the building but have been refused include Barbra Streisand, Neil Sedaka and Russian billionaire Leonard Blavatnik.