777 is the second studio album by English electronic music group System 7, originally released by Big Life in the United Kingdom in 1993.
The album was released in the United States by Hypnotic Records in 1998, after having been unavailable in the country, and was later re-released through System 7 member Steve Hillage's A-Wave label in 2003.
In the 1990s, musician Steve Hillage and his former Gong bandmate Miquette Giraudy formed System 7, an ambient house group who operated more as a recording collective than a band.
[7] Candy Absorption of Rough Guides wrote that, compared to System 7's debut album, 777 saw the group's "blissed-out trance textures and rhythms take over.
"[8] Ben Hogwood of Resident Advisor cites "Sinbad" as proof that "Steve Hillage and Miquette Giraudy know how to make a crowd dance.
[14] In a contemporary review, Rupert Howe of Select described 777 as taking the "directionless jumble" of the group's debut and "[hammering] some kind of form out of Hillage's druidic fantasies."
He wrote that the collaborations with The Orb and Youth were the album highlights, both offering what he described as a "rhythmic toughness that drops out of the later trips through the Hillage fretboard repertory.
"[17] While Dave Simpson of Melody Maker described 777 as sounding like the Orb, whom he said Hillage "virtually invented" with his album Rainbow Dome Musick (1979), he conceded it was a "fine LP" which he hoped would achieve commercial success.