Aaron Shaked claims to have come up with the idea of the online casino while attending a dentistry conference in Monte Carlo.

[3][4] In 1994, the Free Trade & Processing Zone Act was passed in Antigua and Barbuda, opening the way for the development of legal online casinos.

"[9] In 2017, 888casino signed a deal to include slot games from Berlin-based Merkur Interactive Services GmbH, part of the Gauselmann Group.

[12] On 9 September 2021, 888casino acquired William Hill International's European business from US owners Caesars Entertainment for a purchase price of £2.2 billion.

[17] In August 2013, 888casino signed an agreement with Caesars Entertainment Corporation[18] through the group's All American Poker Network (AAPN) joint venture with Avenue Capital, enabling 888casino to offer own-branded products in New Jersey.