[1] The company has gained popularity as a music platform and record label primarily for Asian American artists such as Joji, Keith Ape, Rich Brian, and Niki.
[4] Outside of its core group, the company has collaborated with other artists, most notably KOHH, CL, DPR Live, Yaeji, Phum Viphurit, Verbal, and Hikaru Utada.
Miyashiro began to work with both artists to release the remix version of the single which features A$AP Ferg, Father, and Waka Flocka Flame.
[16] In November 2017, 88rising announced a tour across Asia featuring Rich Brian, Joji, and Higher Brothers with Keith Ape occasionally performing at select shows.
The tour took place in nine major Asian cities: Seoul, Beijing, Shanghai, Chengdu, Bangkok, Singapore, Kuala Lumpur, Manila, and Jakarta.
[17][18] In February 2018, 88rising presented its inaugural North American tour at The Warfield Theatre in San Francisco, The Shrine Expo Hall in Los Angeles, and Terminal 5 in New York City.
The sold-out tour featured Rich Brian, Joji, Keith Ape with surprise guest appearances from other artists such as Charli XCX and Ski Mask the Slump God.
The album featured many prominent hip-hop collaborators, including Schoolboy Q, JID, Denzel Curry, Ski Mask The Slump God, Soulja Boy and more.
[3] On July 26, Rich Brian released his second studio album, The Sailor, which was primarily produced by Bekon and The Donuts and featured guest appearances from RZA, Joji and more.
[30][31] The label also released their second compilation album, Head in the Clouds II, on October 11, 2019, which featured artists including Swae Lee of Rae Sremmurd, Jackson Wang, Phum Viphurit, Chungha and many more.
[41] The New Yorker writes about 88rising, "With artists like Joji, Rich Brian and Higher Brothers, Sean Miyashiro's company is an authority on how to create pop-culture crossovers.
[43] A Paper article stated that "88rising provides not only the cultural support, but also the strategic and technical know-how to help emerging Asian artists cross over in an efficient but meaningful way.