The survey indicated that 947 has 1,055,000 listeners, up from 704,000 year-on-year – a huge leap and one that makes 947 the biggest regional station in Gauteng.
According to SAARF, 947 (formerly 94.7 Highveld Stereo) is ranked as South Africa's 15th most listened to radio station, with an average weekly listenership of 1.2 million people.
The show ran from 1997 to 2010 and featured Jeremy Mansfield as the anchor host, supported by (among others) Sam Cowan, Paul Rotherham, Graeme Joffe, Harry Sideroppolis, and Darren Simpson.
On 2 August 2010, the station revamped the morning show by renaming it Breakfast Xpress[5] and appointing Darren Simpson as the new front-man in place of Jeremy Mansfield.
[8] On 2 March 2017 it was announced that Anele Mdoda will be taking over the Breakfast show from 3 April 2017 with her existing crew – Alex Caige, Thembekile Mrototo, and Cindy Poluta – they welcomed a brand new member to the team: Frankie du Toit.
Cowen co-authored, with Lee van Loggerenberg, The Irreverent Mother's Handbook (Cape Town: Oshun Books, 2009, ISBN 978-1-77020-085-2).
In 2014, Cowen completed the 7.5 kilometre swim to Robben Island in what was the coldest recorded water temperature ever for this route for first time swimmers.