From 22 April to 17 July 2016, the writer posted a science fiction horror story in short installments to apparently random Reddit discussion threads.
[3] The Guardian, reporting on the story, described it as "compelling" and "gradually more beautifully and boldly written from multiple narrative perspectives".
[4] The book Immersion and Participation in Punchdrunk's Theatrical Worlds praised the usage of Reddit as a means of horror and noted how within a week of the first post readers had already set up a wiki to document the story.
A BBC article also reported that the author said he is "male, in his thirties, lives in the United States, works as a freelance translator, and was once a heavy user of LSD.
"[7] Both Vice and Gizmodo have speculated that the writer of the story was Reddit user Anatta-Phi, a prolific conspiracy theorist and moderator of ShrugLifeSyndicate, a subreddit of similar themes including psychedelics, psychosis and synchronicity.