[5] John L. Egizio, who had started working at the company at the age of 13 delivering sodas on his bicycle, served as vice president and co-owner until his death in 1990.

The campaign, which targeted African Americans, claimed certain brands of carbonated beverages, including those produced by A-Treat, were actually manufactured by the Ku Klux Klan and contained stimulants that would "sterilize the black man".

[6] On July 21, 2015, it was announced that the Jaindl Companies had purchased the A-Treat brand, including its name, trademarks, formulas, and related intellectual property.

[7] The company formerly distinguished itself by producing sodas in the traditional manner (e.g., using essential oils and cane sugar, rather than extracts and high fructose corn syrup).

A-Treat produced soft drinks in at least 16 flavors, including Big Blue (blue raspberry), Birch Beer, Black Cherry, Champagne Kola, Cola, Cream soda, Fruit Punch, two kinds of Ginger Ale (Pale Dry and Golden, formerly Peppery Golden), Grape, Grapefruit, White Birch Beer, Pineapple, Sarsaparilla, two kinds of Orange (regular and Orange Dry), Lime (formerly Tom Collins Mixer), Tonic Water (formerly Quinine Water), Strawberry, Treat-up, and Root Beer.