A. Pichlers Witwe & Sohn

[1][2] Anton Andreas was the son of Ulrich Joseph Pichler and Maria Theresia Bodenreitter (died 1774).

On Pichler's death in 1823, the business passed to his widow, who proved to be an astute businesswoman.

In 1865, on his mother's death, Franz became the sole owner of the firm and assigned the printing section to W. Köhler.

He expanded the business by establishing a department dealing with educational aids.

[4] In the early 1900s, the firm published a series of zoological wall charts created by Paul Pfurtscheller, the Austrian zoologist and natural history illustrator.