ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events.

They represent the differing interests of the media industry, agree new standards and make strategic decisions as to how ABC is run.

As a JIC, ABC creates census based trading standards to accurately reflect media activity across print and digital platforms.

This data and related information is shown on the media owner's ABC Certificate and can also be viewed and sorted using digital tables.

[10] ABC is an independent verification provider for other media industry organisations including JICWEBS,[11] the EDAA and Counter for example.