The ABC established its original Multimedia Unit in 1995,[1] to manage the corporation's website (launched in August that year).
Although the unit at first relied upon funding allocation to the corporation's television and radio operations, in subsequent budgets it began to receive its own.
[3] In March 2007, ABC Innovation led the corporation's establishment of an "ABC Island" in virtual world Second Life, launched with a live simulcast of a Four Corners program on virtual worlds titled "You Only Live Twice".
[4] The division won a Content+Technology|Content+Technology (C+T) Award in the Rich Media category on 18 July 2007, for its work in developing ABC Island.
[11] In May 2017, Helen Clifton was appointed to the new role of Chief Digital and Information Officer,[12][13] which continues as of June 2020[update].