ABU Garcia

Mitchell S.A. would go their own way, but the two brands would join together again under the Pure Fishing banner, only again to be sold to the Jarden Corporation in April 2007.

In December 2015, Newell Rubbermaid acquired Jarden Corporation,[2] and in November 2018 sold Pure Fishing to Sycamore Partners.

Beginning in 1957, the company also became known for its advanced spin cast reels (Abumatic) featuring several engineering innovations such as level wind mechanisms (oscillating spools), under rod spin cast reel designs (the Abu 500 series) and improved drags for fighting larger gamefish.

The professional angler Paul Gustafson worked for seven years as chief angling consultant for ABU Garcia.

[4] ABU Garcia Collectors from all around the world choose to buy, sell and exchange rare items on popular auction sites such as eBay.com and Tradera.com (Swedish).

The factory in Svängsta where there still is production. Photo taken from the north.
Taximeters made by ABU. Photographed at the ABU Museum in Svängsta.
A pair of ABU reels from the end of the 1960s; the smaller is the Cardinal 33, the larger is the Cardinal 66, and the Swedish royal coat of arms , a right conferred by Royal Warrant , can be seen clearly.
Fishing lures made by ABU in the 1960s. Photographed at the ABU Museum in Svängsta.