Funded by Egora Holding, the company's initial focus was on the development of wavelength division multiplexing technology designed to provide enterprises, including banks, insurance firms and utilities, with high-bandwidth network connectivity.

In 2009, Infonetics Research listed ADVA as the industry leader (#1 position) in the Ethernet Access Device (EAD) space with a market share of 20 percent,[3] based on 2008 revenues.

The trial was conducted with partners: the Poznan Supercomputing and Networking Center (PSNC), EENet of HITSA and Tele2 Estonia.

[7] In 2016, ADVA announced it was joining the Science Based Targets initiative[17] (SBTi),[18][19] an organisation set up by the World Resources Institute.

On 8 October 2020, ADVA announced a new commitment via a press release: it would achieve a 67% reduction in emissions from its operations by the year 2032.