Bournemouth entered administration for a second time and were relegated back into League Two in 2008, but ended the year by appointing Eddie Howe as manager.

Under Howe's stewardship, Bournemouth won three promotions in six years to win a place in the first tier of English football for the first time in their history.

The club remained in the Premier League for five seasons before suffering relegation in 2020, but they returned in 2022 as Championship runners-up, this time under the management of Scott Parker.

With their own ground, named Dean Court after the benefactor, the club continued to thrive, and dominated the local football scene.

There are two leading explanations of how the club gained the nickname: from the cherry-red striped shirts that the team played in, and, perhaps less plausible, because Dean Court was built adjacent to the Cooper-Dean estate, which, it is believed, may have contained many cherry trees.

[19] This was the era of Ted MacDougall, a prolific goalscorer who, in an FA Cup tie in November 1971, scored nine goals in an 11–0 win against Margate.

[20] Bournemouth recorded a famous victory over holders Manchester United in the FA Cup in January 1984, while they were managed by Harry Redknapp.

[21][22] The club won its second piece of silverware by winning the Associate Members' Cup in its inaugural season, beating Hull City 2–1 at Boothferry Park on 24 May 1984 in the final.

Some United fans had already caused trouble in the town during the morning and the atmosphere was tense as Leeds won the match by a single goal.

The violence and destruction by visitors to Bournemouth continued over the holiday weekend, causing more than £1 million worth of damage and injury to opposing fans and police officers.

[24] The town's Daily Echo newspaper reported that "spectators, including many young children, had to run to safety as missiles were hurled and riot police waded in to control the crowds.

However, mounting financial pressures caused him to resign his position at the end of the 1991–92 season, and he subsequently re-joined former club West Ham United as a coach.

Despite a minor upturn in form when Mel Machin was appointed as manager, they looked highly unlikely to survive, given that there were five relegation spots in Division Two for that season due to league reconstruction.

However, a late run of form combined with collapses by relegation rivals Cambridge United and Plymouth Argyle saw them survive on the last day of the season by two points.

The new company was also ordered to pay unsecured creditors the amount offered at the time of the original CVA (around ten pence in the pound) within two years.

[31] Early into the season, manager Bond was sacked and was replaced by former player Jimmy Quinn, who would himself leave the club only a few months later.

[33] At the end of 2008, it was announced that local businessman Adam Murray had completed the purchase of 50% of the club's shares from previous chairman, Paul Baker.

[34] In the final home game of the 2008–09 season, the Cherries guaranteed their Football League status by beating Grimsby Town 2–1 with a winning goal ten minutes from time by Bournemouth's Steve Fletcher, sparking wild celebrations after a fairytale ending to "The Great Escape."

The consortium included Jeff Mostyn, former vice-chairman Steve Sly, Neill Blake and former Dorchester Town chairman Eddie Mitchell.

[citation needed] Howe's first full season in charge brought success as Bournemouth finished second in League Two to earn promotion with two games to spare.

[39] Star loan player Nathan Aké was signed permanently from Chelsea for a club-record fee in June 2017, reportedly in the region of £20 million.

[40] Despite another slow start in 2017–18, a run of good form through late December and January saw them steer clear of the relegation zone, and earn Howe his second Premier League Manager of the Month award.

[41] Bournemouth went on to gain 19 points from losing positions in the second half of the season – a Premier League record – helping the team finish in 12th place.

[46] However, continuing injury problems and a poor run of results followed, and the club dropped into the relegation zone in January.

Poor performances continued after the COVID-19 pandemic had interrupted the season, with key losses to Manchester City and Southampton putting the club on the brink.

[47] Despite a 3–1 victory over Everton away at Goodison Park on the final day, the club's relegation was confirmed because Aston Villa drew against West Ham.

[53] Despite sitting second in mid-December, Tindall was sacked on 3 February 2021 after a run with one win in eight games, which saw the team fall to 6th in the table.

[55] Woodgate remained as manager for the remainder of the season, as the club finished in 6th and entered the playoffs, but lost 3–2 to Brentford on aggregate in the semi-final.

[64] The minority ownership group is led by Hollywood actor Michael B. Jordan and Kosmos founder Nullah Sarker.

[77] Before this, sponsors have been Reg Heynes Toyota (1980–82, 1983–85), Coopers Beers (1985–87), Canberra Homes (1987–88), Nolan (1988–89), A1 Windscreens (1990–92), Exchange & Mart (1992–94), Frizzell (1994–97), Seward (1997–2006), Focal Point (2006–08, 2011–12), Carbrini Sportswear (2008–11), Energy Consulting (2012–15), Mansion (2015–2020), Vitality (2020), MSP Capital (2020–2022) and Dafabet (2022–2024).