It features a team management system where players can be trained up in skills such as kicking, tackling and running.

Each player is fully animated, demonstrating if they are successful or not, kicking, sprinting, tackling, hand balling or marking.

[2] As part of the marketing campaign for AFL Challenge, Network Ten's program, Thursday Night Live, promoted the game and its sister title Rugby League Challenge, claiming it was the inspiration for an inter-league kicking competition.

[3] TV advertisements promoting both Sony's new PSP model and AFL Challenge were run on Channel 10 during the first week of the finals season.

[5] Elsewhere online, Sony's Australian PSP site is featuring a front page advertisement for this title.