The AFL Coaches Association (AFLCA) is the representative body for Australian Football League coaches.

[3] Every year annually since 2003, the AFLCA has released a set of awards, mainly to players and coaches in the Australian Football League.

[4] Danny Frawley is a former CEO of the Association, stepping down from the role in 2014.

[6] The current CEO is Alistair Nicholson who was appointed in March 2021.

He's a former Melbourne Football Club player who since retirement served on the AFL Players' Association executive committee and more recently was the Australian Cricketers' Association CEO.