It was released on 9 September 2011 as the second single from the band's eponymous studio album, Noel Gallagher's High Flying Birds (2011).

Originally the single was to be called "Ride the Tiger" but was changed after a couple of months, due to Noel feeling uncomfortable with the title.

Vauxhall had also previewed a minute and a half of Noel Gallagher's unreleased track single, "AKA... What a Life!"

The commercial included Frank Lampard, Wayne Rooney, Jack Wilshere, Ashley Cole, Joe Hart, Darren Bent, James Milner, and Scott Parker alongside football fans of the team and the Vauxhall staff at Wembley Stadium.

The video takes place straight after the events of "The Death of You and Me" where The Waitress, after entering the wagon, is greeted by a man known as The Dark (played by Russell Brand, who is a real-life friend of Gallagher) wearing a top hat sitting on a throne flanked with two flaming torches.

The trio then stop off at an abandoned swimming pool where it is revealed that the camera Noel is using is a Soulsucker, which makes the nieces fade.

The video is notable for including snippets of a reworked version of "The Death of You and Me", causing speculation that it has been taken from Noel's second solo album with the Amorphous Androgynous.

We see Noel finish the story in a Ford Mustang with the two females mentioned earlier, along with a device that at first looks like an 8mm film camera, but we later see is called the "SoulSucker".