The awards were created by UnidosUS (formerly the National Council of La Raza).
The name was changed to the "American Latino Media Arts Awards" in 1997 and ABC became the network venue.
However, ABC faced a boycott which forced the award ceremonies to be postponed until 1998.
In 2008, the NCLR and New York firm Society Awards redesigned the trophy statuette.
[4] In 2018, Fuse announced that it had acquired the rights to the award show in partnership with UnidosUS.