[2] At a gala coinciding with the United Nations' International Day of Persons with Disabilities on December 3, 2008, the NBRS announced that The Accessible Channel would officially launch in January 2009.

AMI justified the need for the channel by noting that the three provinces which host the majority of Canada's francophone population—New Brunswick, Ontario, and Quebec—had above-average levels of vision loss and other vision-related conditions.

[10] At launch, AMI-tv carried a general entertainment lineup of programming including sitcoms, television dramas, films, talk shows, and documentaries.

The latter was hosted by AMI reporters Carrie Anton (who was a member of Canada's gold medal-winning goalball team at the 2000 Summer Paralympics) and Gary Steeves, both of whom are blind.

Blue Jays president Paul Beeston praised AMI's involvement, stating that "to our knowledge, we are the first sports organization to have our games provided through this revolutionary approach to accommodating the needs of the blind and low-vision community.

"[20] AMI-tv Blue Jays coverage was expanded for the 2013 season, with Cosentino joined by veteran sportscaster Jim Van Horne.

[21] Paralympic sledge hockey player Greg Westlake hosted Level Playing Field, a television newsmagazine and interview series on disability issues in sports.

[22] Noted programming on AMI-tv includes You Can't Ask That, Disrupt, Postcards From, Got Game, The Squeaky Wheel: Canada, By Hook or By Cook, Dish with Mary, Mind Your Own Business, Fashion Dis and Breaking Character.

With a streamlined layout, visitors to AMI+ can access AMI’s stable of audio, television and digital content created by and for the disability community.

Additionally, visitors can utilize customizable accessibility settings for the blind and partially sighted community AMI serves.

Available with no subscription or sign-in required, AMI+ content includes documentaries and the series Postcards From…, Canadian Screen Award winner By Hook or By Cook, Adaptable Animals, Dish with Mary, Healthy at Home with Bobbi Janzen, Level Playing Field, Mind Your Own Business and Our Community.