The company to operate the station, Albury-Upper Murray TV Limited, was awarded its broadcasting licence on 4 October 1962.
[1] When the commercial television license for the Riverina area was being determined, a number of local groups submitted proposals.
They were replaced by Wal Hucker, who ran a film animation and sound company in Sydney and was also the former chairman's brother-in-law.
Before the official opening at 7:16pm titled Were You There — with AMV, the other programmes were Captain Gallant at 6pm, Calvin and the Colonel at 6:30pm, On Target with Ross Sellars at 6:55pm and ABC News from ABV-2 at 7pm.
By the early 1970s, many regional stations faced financial difficulties, and as a result RVN and AMV planned to merge[9] to form the Riverina and North East Victoria Television Service Pty Ltd, in 1971.
In 1983, the stations faced a unique situation when New South Wales and Victoria ended daylight saving periods at different times.
New South Wales viewers in the Riverina received Sydney news and sports, primarily rugby league, while viewers in North East Victoria were shown Melbourne news and sports (mainly Australian Football League [AFL; previously VFL]).
[citation needed] AMV, meanwhile expanded into the rest of Victoria as the state's Seven Network affiliate, in competition with Vic TV and Southern Cross.
In preparation for aggregation of the Victorian market - (excluding Mildura) - in early 1992, a studio facility and playout centre was constructed in the Ballarat suburb of Mitchell Park.
Throughout the station's history, local news under various names were produced and broadcast from studios at 570 Union Road in Lavington in Albury's north.
[16][12][17] The studios were converted to a church several years later in 2016,[18] however the last local news presenter, Helen Ballard, moved to the newly-established newsroom in Albury as a reporter.
[17] In the Ballarat, Bendigo and Gippsland regional markets, two-minute updates are presented by Pip Waller, with weather forecasts from Daniel Gibson.