The awards, first presented in 2014 at Golf Club, Karachi,[2] are overseen and organized by ARY Digital Network and Entertainment Channel.
The awards are reputed as annual event of ARY Digital Network to honor the actors, technical achievements and films of Pakistan.
First ceremony was presented at Golf club of Defense Housing Authority in Karachi attended by the audience of more than 700 people including celebrities.
Thirty three awards were presented, honoring artists, directors and other personalities of the film-making industry of the time for their works during the 2013 period; the ceremony ran for 3 hours and 45 minutes.
Cinema and Film making in Pakistan makes an enormous hit comeback in the year 2013,[7] with the name like Revisiting the death and Revival of Pakistani Cinema and phrases like New-wave, rebirth and revival become the tagline of every event that held in Pakistani Film Industry.
[8] Release of around seven Pakistani films throughout the country gave a much-needed push to aspiring local film-makers, it also produced a hyper-sentimental wave about the rise of Pakistan cinema, which masked the realities on the ground.
The current year holds more promise for Pakistani cinema as more than two dozen productions are reportedly on the floor.
Among them Waar, Main Hoon Shahid Afridi, Josh, Chambaili, Zinda Bhaag, Siyaah and Lamha tops the charts in industry and collects splendid box office performances on domestically and internationally.
It is Made of gold-plated britannium on a black metal base, it is 11 in (27.94 cm) tall, weighs 6.5 lb (2.94 kg) and depicts a gold-lady rendered in Art Deco style turned into curve style making ovule shape above her head by joining hands standing on a reel of film with presenter's name.
Nominations are made by AFA's special Jury, total of fourteen viewers choice awards are given by public voting.
All the awards are presented in a ceremony between February and May and usually telecast after a month, following the relevant calendar year, and two weeks after the announcements of Viewers choice nominees.
This is an elaborate extravaganza, with the invited guests walking up the red carpet in the creations of the most prominent fashion designers of the day.
The ARY Film Awards, like others (Lux, Hum and PMA's) are not a live televised ceremony, due to management and telecast restrictions.
The Award show is broadcast on the ceremony presenter's own channel ARY Digital and will be televised on the same network in the future.
As of 2014, first ceremony were held at Golf Club, DHA Phase VIII, Karachi in an open ground.
The "Afascast" has pulled in a bigger haul when box-office hits are favored to win the Best Film trophy.
Waar became the highest-grossing movie of Pakistan, and won 13 awards among its 19 nominations including Best Film decided by Public.
[19] With such response founder of ARY Network Slaman Iqbal said: As far as films is concerned, I would like to say that it is our mission to take things forward one step at a time.
It is a matter of pride for us that we are creating another platform to appreciate the talent of Pakistan and motivate the young and creative to make more films next year and keep the ball rolling.
[21][22] Following events are closely associated with the annual ARY Awards: It has been a tradition to give out gifts bags to the winners of their respective category.