After Takeshi Okada took over FC Imabari in 2014, he introduced a vision for the club to become a successful J1 League by 2025, alongside the development of a 20,000-capacity stadium complex.

The club announced that they would lease municipal land in Imabari City for free, while raising the necessary ¥4 billion (US$36.45 million) from local companies and banks to fund the stadium's construction.

Eventually, a groundbreaking ceremony took place in October 2021, and work on the new Satoyama Stadium began the following month.

[9][12][13] The club were awarded a J2 license for the upcoming 2023 season, meaning their facilities were deemed good enough should they have been promoted to the J2 League.

[18] The goal of the stadium is to foster a strong sense of community by encouraging local involvement and revitalising the city of Imabari.

[22] The main stand consists of two tiers and has a roof that covers most seats, while the other three sides of the stadium are open.

[22] The venue also includes a guest room that can serve as a meeting space, a lounge area for VIPs during games, and various offices and facilities for press conferences, announcements, and broadcasts.