ATN Gujarati broadcasts programming focused on family entertainment and culture.

Programming is primarily sourced from TV9, an Indian-based television channel, as well as Canadian content.

In November 2000, ATN was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Gujarati Channel, described as "a national ethnic Category 2 specialty television service targeting the Gujarati-speaking community".

[2][3] In May 2009, Zee Gujarati ceased operations in India due to losses at the network.

[citation needed] On August 30, 2013, the CRTC approved Asian Television Network's request to convert ATN Gujarati from a licensed Category B specialty service to an exempted Cat.