Facing heavy competition from its free-to-air competitor TVB Jade, a change in ownership in 2010 and an attempt to cut back on dramas in favour of more current affairs, news, and talk programming resulted in further financial losses and internal conflicts.
On 10 November 1969, Rediffusion was granted a free-to-air television broadcasting license for RTV-1, in addition to its English sister channel RTV-2 (Chinese: 麗的二台).
[5] On 24 September 1982, Rediffusion Television was bought out by a locally owned enterprise called Far East Group (Chinese: 遠東機構).
Due to its relatively late arrival as a free-to-air Cantonese-language TV station, lesser known actors and lower operating budgets, ATV Home struggled to compete with its Cantonese rival TVB Jade.
Some have attained popular and critical acclaim, such as Crocodile Tears (鱷魚淚), Fatherland (大地恩情), The Legendary Fok (大侠霍元甲), Central Affairs I and II (情陷夜中環) and Reincarnated (天蠶變).
Other 'infotainment' programmes like Stories From Afar (尋找他鄉的故事) are ranked highly by public reviews, such as the Appreciation Index Survey Best Television Awards (香港電視節目欣賞指數).