[7] In November 2018, Billboard wrote an article titled, "Can Kobalt Disrupt the Label Game With AWAL," outlining the company's approach and how it pays out as much as 80 percent of streaming revenue to its artists.

[11] AWAL acquired In2une Music in June 2018, which provides multi-format radio promotion to independent labels and artists.

[13] Other notable announcements from the company include signing artists such as Steve Lacy,[14] Finneas, Little Simz,[15] Girl in Red,[16] deadmau5,[17] JVKE, Jungle,[18] Disclosure,[19] Rex Orange County,[20] Tom Misch,[21] and Laufey.

[23] Later that year, Billboard named AWAL's Lonny Olinick, Pete Giberga, and Paul Hitchman to their 2023 Indie Power Players list.

[24] AWAL has offices in London, New York, Los Angeles, Berlin, Stockholm, Mexico City, Madrid, Mumbai,[25] Rio de Janeiro, Sydney, Paris[26] and Toronto.