His concept was simply to create quality music videos in a clean style that stands out from the multitude of content on social networks.

[19] Initially, the company was officially registered as Colors Media UG by Philipp Starcke on 14 March 2017, but later rebranded as ColorsxStudios GmbH in September 2019, increasing its share capital up from €900 to €25,000 and crediting Felix Glasmeyer and Jonas Weber as co-founders.

[21][22] In December 2020, over 200 recordings from ColorsxStudios sessions were made available on streaming platforms, with a comprehensive playlist on Spotify amassing over 200 thousand followers within only one month of creation.

[25] The main Colors video series are categorized under the following names: The artistic and committed identity of ColorsxStudios has become increasingly defined since their inception.

[27] This diversification of means of expression and this choice to broadcast committed artists are fully in line with the founding principles of the studio, which is now defined as a "musical platform" in the broad sense.