A mature worker, Giacinto, decides to celebrate his silver wedding anniversary bringing his wife Erminia to the cinema after a long time.

Ottavio Caramessa, a small-town teacher and writer, is hired as a director by a pornographic magazine, jumping suddenly from rags to riches with the help of his extrovert typist, Loredana.

While the village is excited by his moralistic – and in some cases hypocritical – campaign, Tiziano's wife, Armida, becomes the target of one of the magazines her husband harshly fights.

The award-winning German actress Ingrid Streissberg refuses to shoot a sodomy scene in a film adaptation of Lady Chatterley's Lover, produced by the hot tempered Giuseppe Costanzo (somewhat inspired by Dino De Laurentiis).

Having invested a great amount of money, he tries everything to convince the star, and even hires a "group of experts" – among which a self-styled progressive priest – to assert the considerable social and cultural relevance of the scene.