The seven-minute documentary examines such things as the importance of color, hair and facial features for young African American women.
It won the Diversity Award at the 6th Annual Media That Matters film festival in New York City, and has received coverage on various American media sources, such as CNN, ABC, NPR.
The video begins with interviews with Kiri Davis and her peers about how black features did not conform to society's standards of beauty.
The next section was a repeat of an experiment conducted by Kenneth Clark in the 1940s where African-American children were asked to choose between black or white dolls.
When Davis repeated the experiment 15 out of 21 children also choose the white dolls over the black, giving similar reasons as the original subjects, associating white with being pretty or good and black with ugly or bad.