Liverpool FC media channel Redmen TV have used the building too when filming a Jordan Henderson documentary.

ALS have published 37 SAFC fan related books, including the Mackem Dictionary, written by Paul Swinney.

[11] The singles were followed up by the album Mackem Music, which featured the above-mentioned releases and various SAFC related songs from over the years.

Gary Bennett was awarded an MBE for services to anti-racism in football[12][13] and also given freedom to the city of Sunderland.

In this case, the goal voted to be recreated was from Carlos Edwards against Burnley in 2007 at the Stadium of Light, which helped seal Sunderland's promotion back to the Premier League was re-created by local artist Frank Styles on the side of ALS HQ.

Starting in Sunderland, working south through Leeds, Preston, West Bromwich, Cardiff, Bristol and ending at Leyton Orient, eight pieces of individual art have been produced in locations near the club stadiums.

[14] Many ALS staff and contributors have developed their skills at the fanzine and then gone on to have successful careers in football media.

Jonathan Wilson contributed to and sold ALS outside Roker Park and went on to write for The Independent, FourFourTwo, The Guardian and The Observer.

The Sunderland Echo's SAFC reporters Phil Smith and Chris Young also worked at ALS before moving on to the local paper.