Frasier and his brother, Niles, decide to treat Martin to a meal at fancy restaurant Le Cigare Volant in an attempt to improve his sense of style.

Frasier meets Bebe Glazer (Harriet Sansom Harris), a smarmy talent agent who sweet-talks him into doing a series of product endorsements.

He finds himself conflicted when she arranges a television ad for a product he does not support, knowing that the money earned could go toward his son's college fund.

When sportscaster Bob 'Bulldog' Briscoe is called into a meeting with management, Frasier assumes the rumor is true and accidentally reveals it to him.

Already angry, Frasier then has a bitter argument with Martin, and agrees to do the Christmas Day shift at the radio station, which proves depressing.

Worrying about impending middle age, Frasier strikes up a tentative romance with a shop assistant several years his junior.

Frasier falls ill, and KACL restaurant critic Gil Chesterton (Edward Hibbert) tries to steal his time slot in his absence.

When Niles unexpectedly runs the show with great success, a feverish Frasier begins to imagine plots against him, and decides to drag himself to the station no matter what.