Roy DeCarava believed that artists deserved an opportunity to have their work interact with as broad an audience as possible.
To that end, he was committed to showing exhibitions in an environment that was respectful to the artists and thus had a dedicated, clean wall gallery space.
Some of the photographers who were exhibited at A Photographer's Gallery, in addition to Roy DeCarava, were: Berenice Abbott, Hugh Bell, Hal Berg, Ruth Bernhard, Lou Bernstein, Harry Callahan,[1] Van Deren Coke, Rufus Graham, Sid Grossman, Scott Hyde, Raymond Jacobs, Art Kane, Harry Lapow,[3] Leon Levenstein, Ralph Eugene Meatyard (whose national career was established by his exhibition at the gallery),[4] Jay Maisel, Lisette Model, David Vestal, Dan Weiner, Minor White,[1] and Tad Yamashiro.
However, a seasonal group show designed to encourage the purchase of signed, and sometimes numbered, photographic prints for Christmas gifts was exceptionally successful.
Roy DeCarava always believed that art should be available and affordable to all people and so his commissions were kept low, generally 10% or less of the sale price.