A Virtuous Business (Korean: 정숙한 세일즈) is a 2024 South Korean comedy drama television series written by Choi Bo-rim, directed by Jo Woong, and starring Kim So-yeon, Yeon Woo-jin, Kim Sung-ryung, Kim Sun-young, and Lee Se-hee.

Set in the 1990s and tells the story of women who make door-to-door sales about adult products.

A Virtuous Business follows the independence, growth, and friendship of the four Bangpan Sisters who jump into door-to-door sales of adult products in a rural village in 1992, a time when sex was still a taboo.

Directed by Jo Woong, written by Choi Bo-rim, provided by SLL, and co-produced by HighZium Studio and 221b.

[16] The series was confirmed to be broadcast on October 12, 2024, and would air every Saturday and Sunday.