A moron in a hurry is a phrase that has been used in legal cases, especially in the UK, involving trademark infringement and passing off.
Where one party alleges that another (the defendant) has infringed their intellectual property rights by offering for sale a product that is confusably similar to their own, the court has to decide whether a reasonable person would be misled by the defendant's trademark or the get-up of their product.
[1] Although this formulation addresses only fairly extreme instances of confusability, and says nothing about less clear examples, the phrase is sometimes referred to as a "test".
In 2017, the Sindh High Court used the "moron in a hurry" test as one of several approaches to compare competing syrup drink products.
The plaintiff, owner of the well known ROOH AFZA trademark, sued a company who had started selling a very similar product under the mark ROOH-E-SAMAR.