[3] The film was announced to be jointly produced by Vikram Raju for Vega Entertainment and Saran who would also work on the story, screenplay and direction.

[4] Production began in December 2012 in Thirunelveli, and posters from a photo shoot featuring Vinay in dual roles were released later in February 2013.

[7] In a press meet in August 2014, Saran announced that he had renamed two of the three female lead to avoid confusion with existing artistes.

She also revealed that the film's title had been changed to Aayirathil Iruvar and the team subsequently shot scenes in Tirunelveli.

[13] Likewise, a reviewer from The Times of India wrote "to even attempt to describe the plot of Aayirathil Iruvar is enough to send one's head spinning, for writer-director Saran fills it with so many subplots that it is quite a wonder that the film makes some sense".