[2] Traffic and revenue started declining sharply and in 2013 AboutUs.com and its assets were sold to Omkarasana LLC, a Colorado Limited Liability Company located in Denver.

The new company has since redesigned the website, migrated its infrastructure over to Amazon Web Services, and attempted to increase visitors and revenue.

Such pages typically describe the entity that owns the site, and may include self-promotional information, which AboutUs.com does not restrict.

Notably, the "Whois" site DomainTools referenced the Aboutus.com listing along with standard server information, domain ownership and history, and additional data.

[8] AboutUs.com is an open directory, and does not restrict website owners from writing in their own comments, or referencing commercial information that is not necessarily notable; webmasters are permitted to engage in self-promotion.

AboutUs.com fills the gap for webmasters by encouraging the posting of information about all websites regardless of notability or commercial interest.